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See what your service lane could add with MotorKlinik.

We help American dealerships turn world-class Liqui Moly performance solutions into higher margins, stronger loyalty, and a premium experience your customers return to, driving post-warranty retention and CSI.

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Redefining Dealership Vehicle Care

MotorKlinik is redefining American dealership vehicle care by blending motorsport-grade performance with clinic-level preventative precision – helping dealerships deliver a service experience that drivers trust, understand, and return to.

Your dealership remains the face of the service; MotorKlinik is the operating model behind the scenes, and Liqui Moly is the technology layer powering the performance.Our mission is to deliver a 360° service journey that earns trust, builds loyalty, enhances dealership prestige, and drives long-term customer value – keeping drivers returning from their first service to their next vehicle.

Trusted at the Highest Levels of Motorsport

Liqui Moly solutions are proven where failure is not an option – as an Official Partner of Formula 1®, a MotoGP™ partner, the exclusive lubricant supplier for Moto2™ and Moto3™, and a key sponsor in DTM, TCR, BTCC, and international endurance racing.
That same engineering excellence anchors every fixed-ops solution we implement for your dealership.

VALUE FOR YOU AND YOUR CUSTOMERS

  • SELL IN: HOW WE EXPAND FIXED-OPS PROFITABILITY

    • Volume- and quality-driven additive programs with superior margins
    • Full access to Liqui Moly’s complete professional portfolio – oils, maintenance treatments, service solutions, Pro-Line, and the exclusive U.S. Pro Engine Line
    • Ordering, inventory control, and reporting through our B2B platform
    • No expensive equipment required – unlike legacy machine-based programs
    • Our unique engine warranty program that will keep your customers coming back

  • SELL OUT: HOW WE ELEVATE THE CUSTOMERS EXPERIENCE

    • Increased dealership prestige through Liqui Moly branding and motorsport credibility
    • Advisor training that integrates with mileage-based service timelines
    • Marketing materials that make services easy to understand and easy to approve
    • Recommendations aligned with OEM schedules to avoid customer pushback

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We don’t just deliver solutions -we build the system that makes your dealership more profitable, more trusted, and more prestigious in your market.

Exclusive Pro Engine Line for U.S. dealerships

As the exclusive U.S. distributor of Liqui Moly’s Pro Engine Line –a professional additive and treatment series developed specifically for American dealerships– Motor Klinik provides access to solutions unavailable anywhere else.
We also connect your fixed-ops team to the broader Liqui Moly performance portfolio, allowing your service offering to scale across brands, mileage profiles, and customer types.

VIEW PRO ENGINE LINE OVERVIEW

How the MotorKlinik Operating Model Works

FIRST

DISCOVER

We map your brands, vehicle mix, and fixed-ops goals – then recommend the right service mix and solution bundles to maximize revenue, retention, and customer satisfaction.

THEN

CONFIGURE

We build your branded B2B portal – approved SKUs, service mix, pricing tiers, credit terms, and a structure aligned with advisors, service-lane workflow, and OEM timelines.

NOW

TRAIN

Your team accesses MK Connect for certification modules, service scripts, training videos, and real-world walkthroughs – ensuring clear, confident, and consistent recommendations.

AND

OPTIMIZE

You receive reporting on sales performance, service adoption, profitability uplift, and advisor engagement – giving you levers to refine pricing, bundles, and messaging over time. Supported by weekly pulse visibility, monthly performance reviews, and joint decision-making to continuously improve commercial and operational outcomes.

MotorKlinik can be managed like a business within fixed ops—measured by clear KPIs, adoption, and performance trends over time.

All of this runs through our B2B infrastructure –your single, secure hub for ordering, training, reporting, and managing your Liqui Moly program.

Training, Certifications, and Real-Time Visibility

Great solutions only work when your people know how to present them. Through MK Connect – our training, certification, and reporting hub – your advisors, technicians, and managers access:

-Certification modules
-Advisor scripts and objection handling
-Video walkthroughs of key services
-Reporting dashboards showing usage, adoption, and consistency

This creates a shared reality – a clear, aligned playbook that removes guesswork and elevates every interaction.

Global credibility. Real-world protection. Zero guesswork.

Liqui Moly service solutions are developed, tested, and validated to rigorous international standards. Every program MotorKlinik implements is built on independently certified formulations, documented performance, and one of the strongest product liability protections in the industry.

Liqui Moly solutions are:

- Independently tested and validated by APL – Inspection & Testing Institute (Germany)
-Manufactured under ISO 9001-certified quality systems
-Audited and approved by DEKRA

Liqui Moly backs this with a €20 million global product liability warranty, protecting dealerships, technicians, and customers when solutions are used as intended.

Across thousands of dealership implementations and millions of services performed globally, Liqui Moly has maintained an exceptional performance record – without product-related warranty claims.

MotorKlinik brings this same discipline, documentation, and protection into every U.S. dealership program – working within OEM guidelines and service frameworks.

 Ready to see what this looks like for your dealership or group?

Whether you operate a single dealership or oversee a multi-location auto group, MotorKlinik designs Liqui Moly-powered service programs around your brands, service lane, and long-term goals.

Programs are built to increase approved value today while lowering customer TCO over time—creating a clear reason to return post-warranty instead of going generic or aftermarket. We don’t believe in one-size-fits-all solutions.

We model programs that align with how you already operate – then elevate profitability, customer trust, and dealership prestige over time.

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